Congressional Black Caucus Institute Kicks Off New Midterm Turnout Effort
The nonprofit arm of the Congressional Black Caucus says the effort will use local groups and online ads to reach low-propensity voters.
- On Tuesday, the Congressional Black Caucus Institute launched the "SO VOTE" campaign to engage lower-propensity voters in key midterm election districts across multiple regions.
- Years of frustration among some in the Black Caucus regarding Democratic Party outreach to rural and younger voters prompted the effort, alongside concerns about Republican-led redistricting.
- Targeting 16 congressional districts across the South, Midwest, and West, the institute raised about $1 million and plans to spend at least $4.5 million in the election cycle.
- Instead of traditional television advertising, the campaign will convene local civic groups and houses of worship while deploying geotargeting online ads and local content creator partnerships.
- While officially nonpartisan, the initiative targets regions where Black voter turnout could prove critical to whether a Democratic candidate prevails in closely divided House districts.
15 Articles
15 Articles
Black Caucus launches effort to boost voting among Black, rural and young voters in midterms – WTOP News
WASHINGTON (AP) — A nonprofit run by Black federal lawmakers launched a multimillion-dollar effort Tuesday to engage lower-propensity voters in key districts in
Congressional Black Caucus Institute kicks off new midterm turnout effort
The Congressional Black Caucus Institute is launching a new campaign seeking to turn out low-propensity Black voters and rural voters across the South ahead of the midterm elections. The multimillion-dollar “SO VOTE” initiative, which is debuting Tuesday on National Voter Registration Day, seeks to go beyond traditional ad campaigns to connect with voters. The outreach […]
Winnipeg Free Press
Black Caucus launches effort to boost voting among Black, rural and young voters in midterms
WASHINGTON (AP) — A nonprofit run by Black federal lawmakers launched a multimillion-dollar effort Tuesday to engage lower-propensity voters in key districts in the midterm elections, following years of dissatisfaction over traditional efforts to reach such voters.
Black Caucus launches effort to boost voting among Black, rural and yo
WASHINGTON (AP) — A nonprofit run by Black federal lawmakers launched a multimillion-dollar effort Tuesday to engage lower-propensity voters in key districts in the midterm elections, following years of dissatisfaction over traditional efforts to reach such voters. The Congressional Black Caucus Institute’s “SO VOTE” campaign will seek to register and mobilize young voters, as well as voters in majority-Black and rural communities, across the So…
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