Black Buying Power Will Top $2 Trillion In 2026. So Why Are Brands Still Missing The Mark?

Black Buying Power Will Top $2 Trillion In 2026. So Why Are Brands Still Missing The Mark?

By Andrea Bossi ·Updated January 26, 2026 Getting your Trinity Audio player ready… Media is still getting it wrong with Black audiences, and egregiously so.One big issue? Treating Black viewers, whose buying power is expected to exceed $2 trillion in 2026, as a monolith rather than showing complexity in life experience. According to Nielsen’s 15th annual Black Diverse Intelligence Series, a whopping 71% of Black audiences still feel misrepresent…