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Bisquets Obregón Wants to Be a Restaurant for Millennials: the Strategy to Compete with Vips and Sanborns
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The image of Bisquets Obregón’s restaurants began to change this year. The network seeks to leave behind a visual proposal that had lost appeal among younger consumers and to turn the modernization of its branches into a growth engine for its franchises. The company currently operates 120 units in Mexico, of which around 90% operate under the franchise scheme. The network extends through states such as Querétaro, Guanajuato, Puebla, State of Mex…
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