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Birra Moretti's global campaign makes a toast to life's simple pleasures
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Birra Moretti's global campaign makes a toast to life's simple pleasures
Shot in sun-soaked Tuscany and brimming with charm, Lucky Generals' new campaign trades flash for feeling, repositioning Birra Moretti as the authentic Italian beer that celebrates slow moments, good company, and chasing sunsets. What do you do when the sun vanishes behind the rooftops just as you've settled in for an evening beer with friends? The answer is simple: grab your chair, rally your mates, and hike to the nearest hilltop to catch the …
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