Birkenstock defies U.S. tariffs with a strong new Q3 forecast

Well-heeled shoppers shrug off price hikes for Birkenstocks and Bugaboo strollers for now

Well-heeled shoppers around the United States seem - so far at least - willing to soak up price hikes for aspirational products from trendy Birkenstock sandals to Bugaboo prams, despite the impact of trade tariffs and belt-tightening elsewhere.

Affluent U.S. shoppers shrug off tariff price hikes for Birkenstocks and Bugaboo strollers – for now

As brands raise prices and cut costs to mitigate the impact of higher U.S. tariffs, a key question is the extent to which consumers will buy less

Birkenstock’s Wholesale Business Is Booming: Here’s Why

Birkenstock Holding BIRK Q3 2025 Earnings are in: price flexibility and consumer demand contributed to rise in net profit and revenue in the quarter

Wholesale, back to school propel Birkenstock in Q3

Executives called tariffs “manageable” with a mix of price hikes, production efficiency and vendor negotiations, among other moves.

Birkenstock Profit Boosted by Higher Prices, Demand at Retailers

Birkenstock Holding Plc reported earnings that were slightly better than expected as the German company benefitted from raising prices on its high-end sandals and clogs and strong demand from retail partners.

Birkenstock Reports Strong Q3 Growth Despite Currency Headwinds

Birkenstock reported another strong quarter across all regions and channels, and the German company doesn't seem concerned about the new 15% U.S. tariffs on European imports.