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Biogen scores Cannes Festival win with dark humored campaign

Summary by PharmaVOICE
The company’s unique campaign for a rare, terminal illness nabbed millions of views and a spot on the main stage at the Cannes Lions Festival of Creativity.

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Biogen scores Cannes Festival win with dark humored campaign

The company’s unique campaign for a rare, terminal illness nabbed millions of views and a spot on the main stage at the Cannes Lions Festival of Creativity.

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PharmaVOICE broke the news in on Tuesday, June 24, 2025.
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