Billy McFarland Auctions Fyre Festival on eBay
BAHAMAS, JUL 15 – The $245,300 sale covers less than 1% of Billy McFarland's $26 million restitution debt after failed attempts to revive the infamous festival brand, with 42 bidders making 175 bids.
- On Tuesday, July 15, 2025, Billy McFarland auctioned off the Fyre Festival brand—including its intellectual property, trademarks, and social media accounts—on eBay.
- The sale followed McFarland's 2017 disastrous festival, multiple fraud convictions, and his failed attempt to revive the event with a second edition planned for Mexico that was canceled.
- The auction lasted over a week, drew 42 bidders and more than 175 bids, and was live-streamed by McFarland, who expressed disappointment with the final sale price of $245,300.
- McFarland shared on social media that the Fyre Festival represents just a part of his journey, and he is eager to begin a new phase. He also mentioned that the auction became the most-viewed eBay listing that was not associated with a charity.
- The sale will contribute little toward McFarland’s $26 million restitution order, and experts believe the new owner might pursue media licensing or non-luxury uses for the brand given its troubled legacy.
45 Articles
45 Articles
Fyre Festival's Billy McFarland just sold the brand for $245,000. He still owes his victims $26 million.
"Fyre Festival is just one chapter of my story, and I'm excited to move onto my next one," Bill McFarland, the founder of the infamous event, said on Monday following the sale.Theo Wargo via Getty ImagesBilly McFarland, 33, became notorious for organizing the failed Fyre Festival in 2017.The disgraced founder said he auctioned off the branding rights for the event on eBay for $245,300.McFarland was ordered to pay $26 million to the investors, co…
Fyre Festival sells on eBay for $245K, a sum so low it wouldn’t have been able to afford disgraced founder Billy McFarland some tickets at his own event
The final bid is only a fraction of the court-mandated $26 million McFarland owes in restitution of his fraudulent scheme.


Billy McFarland sells Fyre Festival brand on eBay for $245K. See what the buyer will get.
Billy McFarland says he sold the Fyre Festival brand which includes trademarks, intellectual property and social media assets.
Fyre Festival Founder Dismayed By How Little The Brand Fetched In eBay Auction: 'This Sucks'
Billy McFarland Earlier this month, Billy McFarland decided to auction off the rights to the Fyre Festival brand on eBay and managed to spark a bidding war. However, he was not thrilled with the ultimate outcome of an auction that barely put a dent in the massive debt he still owes for defrauding the people who fell for his infamous scam. It’s been close to three years since Billy McFarland wrapped up the prison sentence he was hit with in the w…
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