Billie Eilish-backed initiative breathes new life into unsold concert t-shirts: 'We are drowning in clothes on this planet'

Billie Eilish-backed initiative breathes new life into unsold concert t-shirts: 'We are drowning in clothes on this planet'

Pop star Billie Eilish has partnered with Universal Music Group's merchandise division, Bravado, to give hundreds of thousands of forgotten tour tees a new purpose, reported Fast Company. The Grammy winner and her mother, Maggie Baird, learned that Bravado had stockpiled nearly 400,000 pieces of band merchandise in a Nashville storage facility. Some items had been sitting there for years, forgotten by previous management teams. Rather than let t…