Exclusive-Ford CEO Tells Employees Chinese Automakers Could Enter U.S. Market in Next Decade

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Ford CEO Jim Farley told employees during a general meeting held on Thursday (30) that the company is preparing for the possibility that Chinese assemblers will enter the American market in the next five to ten years, despite the fact that the United States has erected several trade barriers against vehicles produced in China, according to three people who attended the meeting. Farley has been one of the most emphatic voices of the sector by ale…

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Bill Ford, president of the brand and great-grandson of its founder, issued a clear warning about the future of the automotive industry: The United States must prepare to compete directly with China. According to the manager, relying solely on tariffs or trade restrictions will not be enough in the long term to sustain the competitiveness of the sector.

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Chinese manufacturers continue to gain presence in markets around the world and their landing in the United States continues to be one of the issues that most concerns local industry. Although high tariffs and restrictions currently prevent the arrival of most of these brands, Bill Ford, president of the company, considers that this situation will not last forever. Ford’s executive president has launched a clear message, as the solution is not j…