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Bigi Emerges As Nigerian Soft Drink Challenger With Pan-African Expansion
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Bigi Emerges As Nigerian Soft Drink Challenger With Pan-African Expansion
Bigi has been highlighted as one of Nigeria’s fastest-growing carbonated soft drink brands after disrupting a market long dominated by Coca-Cola and Pepsi through aggressive pricing, broad product variety and an extensive distribution network built by its parent company, Rite Foods. The brand entered the Nigerian cola market in 2016 with a competitively priced 60cl bottle that appealed to value-conscious consumers, helping it gain significant ma…
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