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Big win for charities as UK government accepts DMA-led opt-in amendment

Summary by ethicalmarketingnews.com

The DMA is delighted to share the positive news that the UK Government has adopted the amendment to extend the ‘soft opt-in’ to charity fundraising, a pivotal change we have long championed. In December, we wrote to the Secretary of State, outlining how the ‘soft opt-in’ could help unlock up to £290 million annually to charity fundraising. DMA member Wood for Trees, part of the Salocin Group, furnished us with comprehensive and convincing analys…

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ethicalmarketingnews.com

Big win for charities as UK government accepts DMA-led opt-in amendment

The DMA is delighted to share the positive news that the UK Government has adopted the amendment to extend the ‘soft opt-in’ to charity fundraising, a pivotal change we have long championed. In December, we wrote to the Secretary of State, outlining how the ‘soft opt-in’ could help unlock up to £290 million annually to charity fundraising. DMA member Wood for Trees, part of the Salocin Group, furnished us with comprehensive and convincing analys…

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ethicalmarketingnews.com broke the news in 7 days ago on Monday, February 17, 2025.

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