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Big Alcohol Wants in on THC Beverages as Booze Sales Slide: Report

Constellation and Pernod Ricard are actively looking at hemp-derived THC.
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The rapid rise of cannabis-based beverages in recent years is presenting a new challenge to the giants of the alcohol industry, who have long been on the sidelines while dynamically developing brands such as Cann and Wynk have increasingly taken over retail shelves.

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Cannabis Equipment News (CEN) broke the news in on Thursday, July 24, 2025.
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