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Big 12 Conference, Monster Energy Announce Partnership
The multi-year deal will bring in about $20 million annually and give each Big 12 school roughly $1 million, Sports Business Journal reported.
- On Tuesday, Big 12 Conference Commissioner Brett Yormark announced a multi-year sponsorship deal with Monster Energy, making the brand the entitlement partner for football and basketball regular seasons.
- This agreement builds upon last year's partnership, where Monster Energy served as the official energy drink of the Big 12, expanding now to cover regular season branding.
- The multi-year deal is reported to bring in about $20 million annually for the conference, providing each member school with approximately $1 million each year.
- Monster Energy logos will appear on football and basketball jerseys, fields, and courts, while the Big 12 officially titled the recent Football Media Days the "Monster Energy Big 12 Football Media Days."
- This move reflects a broader trend of increased corporate sponsorship in college athletics, featuring more visible uniform patches, on-field logos, and event naming rights.
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Big 12 strikes landmark Monster deal featuring jersey patches, field logos
The multiyear agreement between Monster and the Big 12 Conference, based in the Las Colinas area of Irving, includes jersey patches and field logos. Member schools expect to receive $1 million annually from the new revenue stream.
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Total News Sources15
Leaning Left1Leaning Right0Center9Last UpdatedBias Distribution90% Center
Bias Distribution
- 90% of the sources are Center
90% Center
C 90%
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