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Big 12 Declines University of Memphis Pitch with $200M Sponsorship ...

SHELBY COUNTY, TENNESSEE, JUL 21 – Memphis offered up to $250 million in sponsorships and to forgo media revenue for five years but lacked enough support from Big 12 presidents to join the conference.

  • Reportedly, Big 12 presidents declined Memphis’s bid after failing to garner enough support for a formal vote.
  • According to Ross Dellenger, Memphis president Bill Hardgrave spent 14 months meeting with Big 12 leaders, offering over $150 million in sponsorships and an expulsion clause, but the league remained uninterested.
  • Ross Dellenger reported that the Big 12 rejected Memphis’s $250 million sponsorship proposal after Monday’s meeting, with no formal vote taken.
  • Following the news, the University of Memphis said, `our university and Memphis athletics are stronger than ever` after being rejected by the Big 12.
  • This decision may set a standard for all future expansion, as the Big 12 values fit and long-term upside over short-term gains.
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Forbes broke the news in United States on Monday, July 21, 2025.
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