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Big 12 Strikes a Private Equity Deal in Hopes of Growing Revenue, AP Source Says
The five-year partnership gives the conference $12.5 million and access to up to $30 million in repayable credit for each of its 16 schools.
On Thursday, the Big 12 approved a five-year agreement with RedBird Capital Partners and Weatherford Capital, becoming the first major college sports conference to strike a league-wide private equity deal.
Designed to grow revenue, the partnership addresses cash shortages facing the league's 16 schools as they seek to compete with the Big Ten and Southeastern Conference in football and basketball.
RedBird will provide a $12.5 million capital infusion, while the 16 schools gain access to a $30 million line of credit to be repaid with double-digit interest over time.
While Utah became the first school to sign a private equity deal with Otro Capital, the Big Ten and SEC are exploring similar partnerships, with the SEC working with Goldman Sachs.
Short-Term financial gains could trigger long-term consequences if universities break from the NCAA to form a so-called 'super league,' a prospect considered as a potential solution to revenue disparity.