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France's BIC Sees High Potential in US Pot Smokers

Summary by France24
With a recent revival of the iconic "Flick my Bic" advertising slogan from the 1970s, the company wants to introduce its pocket lighters to the growing numbers of American cannabis users. "I'm from Amsterdam, but I can tell you that marijuana use in the United States is progressing much more quickly than it ever did in the Netherlands," chief executive Rob Versloot told analysts during a strategy update in Paris. "There's a sizeable market to c…

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BFM Bourse broke the news on Tuesday, September 8, 2026.
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