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Beyond The Brief: How Amazon Ads and Mars Wrigley Used AI to Reward Everyday Wins
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Beyond The Brief: How Amazon Ads and Mars Wrigley Used AI to Reward Everyday Wins
Chris Wilson, Head of Amazon Ads’ Brand Innovation Lab, Australia, Middle East and North Africa, led the team who delivered Mars Wrigley’s first-of-its-kind campaign, “For You Who Did That Thing That You Did”, which leveraged the power of Amazon’s generative AI technology to recognise and reward Aus
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