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Beyond the aesthetics: The strategic side of branding
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Beyond the aesthetics: The strategic side of branding
Why are we naturally drawn to some people over others? Why do certain voices feel instantly trustworthy while others fade into the background? It’s not always about what they say, but how they say it. Maybe it’s their presence. Maybe it’s their age. Maybe it’s just something in their tone that makes you listen—and believe. The same holds true for brands. No two humans are the same, and no two brands should be either. Just like people find their …
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