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Beyond Inventory Management, Musinsa Outlet's "Value-Enhancing" Strategy: the "Paradox of success."
Summary by ddaily.co.kr
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[Digital Daily Reporter Yoo Chae-ri] "I stopped by Taebaek, Gangwon-do, because I wanted to try on a variety of clothing styles." This is what Lee Jae-hyuk (28), whom we met at the Musinsa Outlet Lotte Mall Eunpyeong Branch in Eunpyeong-gu, Seoul, said around 7 p.m. on the 9th. Despite being a weekday evening, the store was bustling with over 30 customers, ranging from solo travelers to couples and families. Musinsa Outlet, which opened on March…
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