Beyond Rebrands to Bed Bath & Beyond

Beyond, Inc. Changes Name to Bed Bath & Beyond, Inc. and Reclaims Ticker Symbol BBBY

MURRAY, Utah--(BUSINESS WIRE)--Aug 18, 2025-

Beyond rebrands to Bed Bath & Beyond

The parent company is taking on the name of one its brands at a corporate level and changing its trading symbol back to BBBY.

Bed Bath and back again: Beyond reverts to familiar name, stock symbol - Home Furnishings News

Murray, Utah — Beyond Inc. is going back to its roots, changing its name and stock ticker to reflect its more well-known identity: Bed Bath & Beyond. Effective Aug. 29, the company will change its corporate name to Bed Bath & Beyond Inc. and its stock will trade on the New York Stock Exchange under the symbol BBBY. It will continue trading under BYON through the close of market Aug. 28. “Our name change is highlighting one of the most valuable p…

US’ Beyond, Inc. renames to Bed Bath & Beyond, Ticker BBBY

Beyond, Inc will rebrand as Bed Bath & Beyond, Inc and trade under ticker BBBY starting Aug 29, 2025. Led by Marcus Lemonis, the company aims to grow Bed Bath & Beyond, rebuild Overstock to $1 billion, and monetise blockchain assets. Plans include store conversions, omnichannel expansion, and continued acceptance of legacy coupons.Beyond, Inc will rebrand as Bed Bath & Beyond, Inc and trade under ticker BBBY starting Aug 29, 2025. Led by Marcus …

Beyond rebrands as Bed Bath & Beyond

Beyond is set to adopt Bed Bath & Beyond as its new corporate name in a strategic shift to leverage established retail identity.The post Beyond rebrands as Bed Bath & Beyond appeared first on Retail Insight Network.

Beyond Inc. Becomes Bed Bath & Beyond

Beyond Inc. announced this week its decision to rebrand as Bed Bath & Beyond Inc., effectively reclaiming the ticker symbol BBBY on the New York Stock Exchange starting August 29, 2025. The move represents a notable reversal in corporate branding strategy, as the Utah-based company shifts focus to its most recognizable asset following the original retailer’s bankruptcy filing in April 2023. Marcus Lemonis, Executive Chairman and Principal Execut…