[Opinion] Beyond Business: LinkedIn’s Growing Role in Public Affairs

Beyond Business: LinkedIn’s Growing Role in Public Affairs

As the digital landscape shifts and platforms like X (formerly Twitter) continue to divide public opinion, LinkedIn has held up as a stable and professional platform for business. It is also emerging as the preferred platform for public affairs, gradually supplanting X as the go-to space for strategic engagement. While 60% of U.S. Twitter users reported taking a break from the platform in the past year and 25% unsure if they’ll return – LinkedIn…