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Beyoncé’s Cécred Reportedly Becomes Ulta Beauty's Top 'Prestige Haircare Launch' Ever
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Beyoncé’s Cécred Reportedly Becomes Ulta Beauty's Top 'Prestige Haircare Launch' Ever
Beyoncé has another blooming partnership under her belt. As AFROTECH previously reported, the Houston-born singer inked a partnership with Levi’s following the release of her single featuring Post Malone titled “Levii’s Jeans.” The partnership has led to $65 million in media value for the company and a 12% increase in its women’s denim business. “What I can tell you is our partnership has exceeded expectations, both in terms of what it has done …
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