Beyoncé Takes Full Control of SirDavis Whiskey After Buying Out LVMH Stake
17 Articles
17 Articles
The singer takes control of Sir Davis, the brand inspired by her great-grandfather who created with the French luxury firm
Something big just changed at Beyoncé’s SirDavis whisky brand
American singer and songwriter Beyoncé is now in control of her whiskey SirDavis, buying out LVMH’s stake and becoming the brand’s sole owner. While exact details on the sale have not been made public, Beyoncé first created the whiskey brand in collaboration with the luxury conglomerate’s alcohol division Moët Hennessy. The company also owns stake in luxury wine and spirit brands including Moët & Chandon, Hennessy, Veuve Clicquot, Dom Pérignon,…
The American pop star Beyoncé acquired full control of the whisky brand SirDavis after the French group of luxury articles LVMH.PA sold its participation to it, informed LVMH on Monday (10), confirming previous media reports in specialized publications of the sector. LVMH refused to provide more details about the transaction. LVMH and Beyoncé initially formed the joint venture of the whisky SirDavis, in 2024, amidst a trend of similar partnershi…
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