Beyoncé Takes Her Cue In Levi's 'Pool Hall' Remake

Beyoncé in Levi's Campaign

Beyoncé stars in Levi's new Pool Hall denim campaign, reimagining a classic 1991 ad.

Beyoncé Recreated An Iconic 1991 Levi's Ad In The Tightest Jeans I've Ever Seen

As Beyoncé’s Cowboy Carter song “LEVII’S JEANS” goes, “Boy, I'll let you be my Levi's jeans / So you can hug that a** all day long.” She’s taking that concept quite literally, partnering with the famed denim company to model several of their pieces.On Feb. 24, the second campaign dropped. She stars in a series of photos and an ad titled “Pool Hall,” a 15-second video of Bey steaming up a dive bar in a blinged-out Canadian tuxedo. Bey’s Plunging …

Beyoncé Takes Her Cue In Levi's 'Pool Hall' Remake

Beyoncé and Levi’s Continue Their Denim Story with “Pool Hall”

Courtesy of Levi’s Beyoncé and Levi’s expand their collaboration with a second chapter, “Pool Hall,” continuing the partnership that kicked off last year. Building on their previous campaign, this latest release draws inspiration from classic Levi’s ads while injecting a fresh energy that reflects Beyoncé’s signature style. Levi’s has built a reputation for standout collaborations, partnering with brands like Stüssy, sacai, ERL, and New Balance.…

Levi ́s again invests more in his brand and draws on iconic advertising campaigns from the last century. Beyoncé helps with the reinterpretation of the advertising classics. In the new, worldwide campaign she follows in big steps, but fills them out without any problems.

Beyoncé Commandeers the Pool Hall — and the Denim Universe — in Levi’s Dazzling New Campaign

(PHOTO: Levi’s/Youtube) Leave it to Beyoncé to turn a smoky pool hall into her personal runway. The Queen of Everything (yes, still) just dropped Chapter 2 of her Levi’s REIIMAGINE campaign, and it’s a masterclass in how to weaponize denim while hustling Timothy Olyphant at billiards. The spot, cheekily titled “Pool Hall,” isn’t just an ad—it’s a full-throttle Beyoncé Experience, complete with crystal-bedazzled Canadian tuxedos, swaggering pool …