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Beyoncé and Jay-Z dominate Paris as celebrity drives fashion’s biggest trend
- Beyoncé and Jay-Z dominated the 2025 Paris Fashion Week, where celebrity presence became the central focus over fashion itself.
- This shift occurred as star power and live digital streams from global icons like K-pop idols outpaced traditional runway attention.
- Senegalese designer Sarah Diouf founded the ready-to-wear brand Tongoro in Dakar in 2016, blending African culture with sustainable local production.
- During her Cowboy Carter tour, Beyoncé wore a sparkling Tongoro bodysuit adorned with hundreds of golden cowries and dozens of crystals, significantly increasing the brand’s exposure.
- The growing influence of celebrity-driven spectacle in fashion suggests brands must innovate commercially while leveraging star power to reach global audiences.
36 Articles
36 Articles
Designer Sarah Diouf On Creating Her Beyoncé-Approved African Luxury Label Tongoro
By Ugonnaora Owoh ·Updated June 30, 2025 To put it plainly, Sarah Diouf is an image architect. The designer with a degree in visual communication spent the better part of her early twenties spearheading a magazine. She tells me over a call that this portion of her life fueled her creative passion alongside storytelling. As the founder of Tongoro, a brand that possesses a charming aesthetic, Diouf’s designs have been worn by Alicia Keys, Naomi Ca…
Beyoncé and Jay-Z become the main event at Paris Fashion Week
The power of celebrity is the one trend that defined the fashion season in Paris. It wasn't a silhouette, a color or a fabric. Paris Fashion Week ends on Sunday. Nothing captures today’s reality quite like the spectacle of the…
Associated Press News
Beyoncé and Jay-Z dominate Paris as celebrity drives fashion’s biggest trend
The power of celebrity is the one trend that defined the fashion season in Paris. It wasn't a silhouette, a color or a fabric. Paris Fashion Week ends on Sunday.
Golden Cowries and Crystals: See How Beyoncé Rocked Senegalese Label Tongoro on Cowboy Carter Tour
Beyoncé hit the stage in Houston for her Cowboy Carter tour, and one of her most memorable outfits was a shimmering bodysuit from the Senegalese fashion brand Tongoro. The piece featured 444 golden Cowries and 44 Crystals for the first night of the Cowboy Carter tour in her hometown of Houston, Texas. Another interesting feature was a mirror-like design on the torso of the outfit. View this post on Instagram A post shared by Tongoro (@ton…
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