Ribena Reveals Bold New Brand Identity: Striking Balance Between Heritage And Modernity

Ribena Reveals Bold New Brand Identity: Striking Balance Between Heritage And Modernity

read the original version on: www.retailnews.asia Iconic beverage label Ribena has recently introduced a new brand identity, developed with help from the renowned creative team at Elmwood. With the aim of maintaining the brand’s familiarity while enhancing its shelf appeal, the revamped identity features a bold new logo while retaining key elements of its heritage. A New Twist to An Old […] The post Ribena Reveals Bold New Brand Identity: Striki…

Beverage brand Ribena reveals brand revamp, new packaging

Ribena has unveiled a refreshed brand identity, with a new look designed by creative agency Elmwood. The redesign, created in collaboration with typographer Luke Ritchie, replaces the original blackcurrant-hued wordmark with a bolder red logo and simplifies the curvature of the old lettering into a cleaner, straight baseline. The letterforms have been reworked to appear “plumper and juicier”, building on the brand’s fruit-forward image. “Our goa…