An 'Egg-Cellent' Year of Growth for Lincolnshire Egg Firm's Hen Welfare Brand

An 'egg-cellent' year of growth for Lincolnshire egg firm's hen welfare brand

A family egg business is celebrating national growth after its ‘welfare’ eggs brand reached shelves across 130 Asda stores in just one year.

Better Eggs more than triples Asda footprint as first-year sales reach £632k and 2.1m eggs

Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Welfare-led challenger grows from 43 launch stores to 130 unique Asda stores, reshaping its range around proven 10-pack demand. Better Eggs is set to more than triple its Asda footprint from 43 launch stores to 130 unique stores from Week 38, almost exactly one year af…