The NFL’s Next Big Play: Owning the Media

The NFL’s Next Big Play: Owning the Media

The league isn’t content to be a ratings juggernaut for partners. As it takes equity in ESPN and Paramount Skydance, it's muscling into Hollywood’s end zone.

Football Fans Will Be the Biggest Losers In the ESPN-NFL Deal

Keith Reed, MSNBC The league's biggest TV deal yet could be the catalyst for a decline in football's popularity.

Matt Belloni: ESPN-NFL deal an 'unsubtle middle finger to Big Tech'

The knock-on effects of the recently struck mega-deal between ESPN and the NFL will be wide-ranging. That much we know. But so far, no one knows exactly what the NFL’s motivation was for taking a 10% equity stake in ESPN. There are, of course, the obvious reasons. Influence over the network’s coverage, owning a piece of the country’s preeminent sports media company, etc. But according to one prominent media analyst, the strategy likely runs far …

Berson: NFL's stake in Paramount "significantly less" than in ESPN

The following article "Berson: NFL’s stake in Paramount “significantly less” than in ESPN" originally appeared on Sports Media Watch. The NFL’s equity stake in Paramount is far less than the ten percent the league is expected to take in ESPN, CBS Sports president and CEO David Berson said Tuesday. Berson shed light on the NFL’s stake in CBS parent company Paramount on Tuesday, saying at the network’s NFL media day that the stake is “significantl…