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Benedict Cumberbatch turns real Amazon reviews into holiday gold
Amazon is doubling down on one of its most charming ideas in years, reviving its Cannes-winning “Five Star Theater” campaign and bringing in the actor audiences literally asked for. After fans flooded last year’s Adam Driver-led spots with requests to cast “a real serious actor like Benedict Cumberbatch,” Amazon took the note. Cumberbatch returned to the stage for the first time in a decade to deliver a one-man show built entirely from genuine f…
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Benedict Cumberbatch turns real Amazon reviews into holiday gold
Amazon is doubling down on one of its most charming ideas in years, reviving its Cannes-winning “Five Star Theater” campaign and bringing in the actor audiences literally asked for. After fans flooded last year’s Adam Driver-led spots with requests to cast “a real serious actor like Benedict Cumberbatch,” Amazon took the note. Cumberbatch returned to the stage for the first time in a decade to deliver a one-man show built entirely from genuine f…
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