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Benchmark Beverage Co. in Livonia to Resurrect Altes Beer Brand

Benchmark Beverage Co. in Livonia has acquired Altes Beer from Detroit National Brewing Co. and is planning to bring it back to prominence. // Photo courtesy of Benchmark Beverage Co. Benchmark Beverage Co. in Livonia has acquired Altes Beer from Detroit National Brewing Co. and is planning to bring back a brand that at one time rivaled Stroh’s for Motor City beer market leadership. Altes Beer started more than 100 years ago and became a Detroit…
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DBusiness Magazine broke the news in on Thursday, October 30, 2025.
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