US Edition
Published • loading... • Updated
Ben & Jerry’s co-founder wants the company to be independent once more
Cohen says Magnum is stifling the brand’s activism and wants to sell Ben & Jerry’s to socially minded investors.
- On Tuesday, Ben Cohen rallied supporters at the Burlington site of the first Ben & Jerry's scoop shop, urging parent company The Magnum Ice Cream Company to sell the brand and restore its independence and social mission.
- Following Unilever's 2025 spinoff of its ice cream business, Magnum acquired the brand; Cohen claims the new owners are stifling the company's ability to support social causes including Gaza and Black History Month.
- Cohen dubbed the event "Free the Cone Day," aiming to pressure Magnum to sell to socially aligned owners, and values the brand between $1.5 billion and $2 billion.
- Magnum responded Tuesday, stating Ben & Jerry's is not for sale and describing the brand as a "proud and thriving part of The Magnum Ice Cream Company."
- The rally follows legal disputes over the brand's independence, including co-founder Jerry Greenfield's "painful" resignation in September; supporters argue current ownership threatens the company's identity defined over more than four decades.
Insights by Ground AI
22 Articles
22 Articles
As Ben & Jerrys celebrated his "Free Cone Day" on Tuesday, one of the brand's co-founders was interested in another form of freedom.
·Montreal, Canada
Read Full Article
Coverage Details
Total News Sources22
Leaning Left9Leaning Right2Center9Last UpdatedBias Distribution45% Left, 45% Center
Bias Distribution
- 45% of the sources lean Left, 45% of the sources are Center
45% Center
L 45%
C 45%
Factuality
To view factuality data please Upgrade to Premium
