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Behind the ‘Boom’ of Arab Perfumes: Who Owns the Armaf Brand and What Fragrances Does It Sell?

Summary by El Financiero
Arab perfumes are becoming more and more popular. Celebrities like Saul ‘El Canelo’ Álvarez or Luka Modric, former player of Real Madrid and now of Milan, have revealed the use of fragrances produced in the Middle East.One of the most popular Arab perfume brands today is ARMAF, by Sterling Parfums. Founded in 1998 in Dubai, ARMAF is one of the most successful Arab perfume companies today, with award-winning and recognized fragrances worldwide, s…

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Arab perfumes are becoming more and more popular. Celebrities like Saul ‘El Canelo’ Álvarez or Luka Modric, former player of Real Madrid and now of Milan, have revealed the use of fragrances produced in the Middle East.One of the most popular Arab perfume brands today is ARMAF, by Sterling Parfums. Founded in 1998 in Dubai, ARMAF is one of the most successful Arab perfume companies today, with award-winning and recognized fragrances worldwide, s…

·Mexico
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El Financiero broke the news in Mexico on Friday, February 20, 2026.
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