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Beer Used to Own Independence Day. Now It's Lost the Cooler.

Summary by VinePair
In 2016, Peyton Manning turned some heads by plugging the King of Beers from the field after emerging victorious in Super Bowl 50. “I’m gonna drink a lot of Budweiser tonight, Tracy,” the then-quarterback of the Denver Broncos told CBS reporter Tracy Wolfson. “I promise you that.” Anheuser-Busch InBev quickly followed up with the media to make sure everybody knew it hadn’t paid Manning — who owned stakes in a pair of distributorships aligned wit…
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VinePair broke the news on Friday, July 3, 2026.
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