Beer Drinkers Hold Back
6 Articles
6 Articles
The beer market in Germany is experiencing a historic slump. This is exacerbating the trend of recent years. Experts now predict consolidation in the industry. Only two varieties make a little hope.
The beer drinkers have obviously lost the pleasure of celebrating. The industry is struggling with declines in sales to an unknown extent. For some companies it could become really tight.
In the first five months of the year, despite many beautiful days in spring and summer, beer sales decline by almost seven percent. According to Veltins, the decline is even stronger than during the Corona pandemic.
Consumers are not in the mood for celebration. This is felt by the brewing industry in Germany. Not every brewery will succeed, says the forecast of a brewery manager.
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