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beBettor partners with Optimove to further strengthen segmentation capability
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beBettor partners with Optimove to further strengthen segmentation capability
beBettor, the data analytics platform, has announced a new partnership with Optimove, which provides their UK clients with deeper segmentation and personalisation capabilities by utilising real-time wealth insights. The collaboration gives Optimove clients the power of beBettor’s customer wealth scores to enhance segmentation and deliver more relevant, personalized campaigns. beBettor chose to partner with Optimove because of its Positionless Ma…
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