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Inside K-beauty’s second coming

Summary by Vogue Business

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a resurgence.

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Vogue Business

Inside K-beauty’s second coming

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a resurgence.

2 months ago

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FleishmanHillard

Beauty Reckoning: Influence in an Unregulated Creator Hype Cycle - FleishmanHillard

Let’s be honest—skincare today is a battlefield. Consumers are drowning in conflicting advice from TikTok influencers, AI-driven skin “diagnostics” that reinforce impossible standards, and beauty brands scrambling to keep up with the next big thing. We’re in a weird place where ‘clean’ beauty is losing credibility, retinol is being hailed as both the savior and destroyer of skin, and the latest celebrity-endorsed miracle serum seems to promise y…

2 months ago

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FleishmanHillard broke the news in 2 months ago on Thursday, March 13, 2025.

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Inside K-beauty’s second coming

2 Articles