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Beatriz Navarro: 'We Look a Lot at Chinese Brands, Especially How They Are Able to Launch Cars in Two Years'
Summary by El Periódico
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6 Articles
El Periódico+5 Reposted by 5 other sources
President of the Spanish Marketing Association (AMKT), whose national awards have just reached the age of 18, and director of Marketing (CMO) of Renault. It claims the importance of the company management committees having the presence of the CMOs (the marketing departments are a transformative lever of business), and warns about the impact of Chinese cars on the market: "There are more than 27 Chinese brands in Spain and they already have 20% o…
·Barcelona, Spain
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