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‘Be a lover, not an expert’: Josy Paul on creativity, culture and the courage to be wrong
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‘Be a lover, not an expert’: Josy Paul on creativity, culture and the courage to be wrong
Chennai: Advertising, according to Josy Paul, is not a profession that can be mastered and then simply repeated. It is something that needs to be continually rediscovered. At the latest AdTalks by Advertising Club Madras, the Chairman and Chief Creative Officer of BBDO India took the audience through a deeply personal and often unconventional journey spanning three decades of advertising. From the disruptive front-page advertisement that challen…
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