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B.C. Seeks National Rules to Rein in Gambling Advertising

The regulator says 19% of respondents now fall into moderate- or high-risk categories and 62% of youth surveyed gambled last year.

  • On Thursday, Solicitor General and Public Safety minister Nina Krieger wrote to federal counterparts requesting intervention to restrict gambling advertisements, citing the need to tackle the "normalization" of betting among youth.
  • A new study commissioned by the Independent Gambling Control Office found that 19 per cent of British Columbians engaged in moderate- to high-risk gambling behaviour in the past year, up from 15 per cent in 2020.
  • Data indicates 62 per cent of young people surveyed engaged in gambling, with the study identifying the "rapid expansion" of online platforms as a "key factor" driving problem gambling in the province.
  • IGCO general manager Sam MacLeod stated that provincial authorities lack tools to block national advertising, leaving the province to focus on public education and awareness campaigns instead.
  • The Canadian Gaming Association supports education measures, though President Paul Burns advocates for expanding regulated models like Ontario's to strengthen consumer protections rather than restricting advertising.
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Terrace Standard broke the news in Terrace, Canada on Friday, June 12, 2026.
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