Bbva Spent More than 1 Billion on Advertising in the Two Years of the Opa on Sabadell

El Pais

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Cuñas de radio en cada paso a publicidad, conversaciones fraternales en el prime time de la televisión nacional, más marques de bus bus bus bus bus busy than Stranger Things or Marvel... During the year and a half, the opa launched by BBVA on Banco Sabadell starred in the Spanish advertising market and left a cross of aggressive, moderate, ingenious or sentimental campaigns that, like everything in this finally frustrated operation, has left an …

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For months the bank published advertisements in the press, radio, television and Youtube. BBVA spent a total of 191 million on this offensive in 2025, as well as on another major commercial action, the organization’s launch campaign in Germany. Read