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Boston University Sued by Texas School over Interlocking BU Logo

Baylor alleges Boston University breached a coexistence agreement by expanding use of the interlocking BU logo on merchandise despite repeated cease requests, according to court filings.

  • Baylor University sued the Trustees of Boston University over Boston University's interlocking BU logo, which Baylor claims is essentially identical to its own federally registered logo.
  • Baylor claims it has developed goodwill and recognition in its interlocking BU logo, which consumers associate with quality, due to its long use since 1912.
  • Baylor is asking the court to permanently stop Boston University from using the interlocking BU logo and to destroy all goods featuring the logo, as well as seeking monetary compensation.
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Sportico.com broke the news in on Monday, August 11, 2025.
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