Bayer to launch innovative strawberry variety

Bayer Unveils New Strawberry Variety With Benefits For Producers, Retailers, and Consumers

Available to growers in the UK, Germany, and Benelux, the Baya Solara variety addresses pressing production challenges by combining high-yielding potential with disease resistance and labour efficiency.Bayer said in a press release that the variety's launch represents a cornerstone of the company’s strategic expansion into the strawberry market, and follows Bayer's acquisition of the strawberry assets from UK-based NIAB in 2023.It marks the firs…

Bayer to launch innovative strawberry variety

Bayer announces the launch of Baya Solara, the first commercial strawberry variety from Bayer’s De Ruiter brand. The launch is a vital part of the company’s strategic expansion into the strawberry market and follows Bayer’s acquisition of the strawberry assets from UK-based NIAB in 2023. The introduction of the new variety reinforces Bayer’s commitment to […] The post Bayer to launch innovative strawberry variety appeared first on Farmers Review…