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Battat Joins the World of Collectibles
Maison Battat partners with ToyCity to launch collectible blind-box figurines and plush toys under $20 at Target, debuting characters Laura, Mr. Pa, and Monboo in early 2026.
- On Feb. 14, 2026, Maison Battat announced it will bring Laura, Mr. Pa and Monboo to U.S. mass-market shoppers via ToyCity and launches at Target, debuting at New York Toy Fair 2026, Booth 2125.
- Dany Battat, CEO of Maison Battat Inc., said blind-box collectibles are a fast-growing trend driven by surprise and storytelling, aiming to engage collectors and fans in the U.S. mass market.
- Available as figurines and plush, Laura features themed expressions and fashion-driven styling, while the blind-box series includes secret and rare variants and an ongoing identity crisis storyline across Mr. Pa and Monboo.
- Collecting begins this April at Target, with prices ranging from $12 to $16, and Monboo debuts in mid-July with items under $20.
- Positioning across 70 countries, Maison Battat leverages over 13 brands and more than 45 years to expand its reach among collectors and fans.
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11 Articles
11 Articles
Charleston Gazette-Mail+10 Reposted by 10 other sources
Battat Joins the World of Collectibles
Collect, connect, and discover: Maison Battat brings Laura, Mr. Pa, and Monboo to fans in the U.S.
·Charleston, United States
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Leaning Left1Leaning Right0Center3Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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