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Bath & Body Works to Be Available at 600 College Campuses: Which N.Y. Schools Made the List?

Bath & Body Works partners with campus bookstores to reach Gen Z students with popular fragrances, becoming the top fragrance brand among American teens, Piper Sandler survey shows.

Bath & Body Works is making an unprecedented move into college campus retail, launching its products in more than 600 campus stores nationwide just as students prepare to return for the fall semester. This marks the first time the personal care and home fragrance retailer has distributed products at this scale outside its own stores.

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Evansville Courier & Press broke the news in on Thursday, August 14, 2025.
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