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Basic Consent Mode: The Guide

Summary by Simo Ahava's Blog
Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google Tag Manager, you can use Consent Mode’s features and APIs to control other tags, too. Consent Mode comes in two “flavors”: Advanced Consent Mode is specifically designed for Google’s products. Tags for GA4, Ads, and Floodlight are sensitive to the use…
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Simo Ahava's blog broke the news in on Wednesday, May 7, 2025.
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