Barron Trump-linked beverage brand launches first product with Florida-inspired twist
The Palm Beach-based startup is selling the drink online and at select South Florida retailers after spending more than a year refining the formula.
- SOLLOS Yerba Mate, a beverage brand linked to Barron Trump, debuted its Pineapple + Coconut 12-pack priced at $39. The Palm Beach-based company is marketing the product as a Florida-inspired drink for the "Sunshine State" lifestyle.
- Filed in January, documents in Florida and Delaware identify Trump as one of five directors of SOLLOS Yerba Mate Inc. The company was founded by a group of close friends, ages 19-23, who grew up in South Florida.
- Co-Founder Spencer Bernstein told FOX Business the team spent over a year refining the formula, creating over 100 iterations. SOLLOS also recently earned USDA Organic certification, distinguishing it from competitors using artificial sweeteners.
- Early consumer feedback has been positive, Bernstein said, noting the brand aims to offer a plant-based caffeine alternative. "We've proven that it's a beverage everyone can enjoy," he added, citing smooth energy without crashes.
- Following the 2024 dissolution of a Wyoming-based real estate firm linked to Trump, this launch marks a new business direction. Barron, a student at New York University, remains focused on the beverage venture headquartered near the family's Mar-a-Lago Club.
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Barron Tr*mp is selling “Florida lifestyle” in a can with $40 energy drink nobody asked for
Breaking news: Barron Tr*mp is getting into the beverage brand game — please, hold your vom. Last week, the First Son and a group of friends launched SOLLOS, a “flawless” canned drink “built around the Florida lifestyle,” whatever that means! So far, there’s just one flavor, Sunscreen Pineapple & Coconut, and it contains a sh*t ton of caffeine. But worry not, there’s also an overpriced merch shop. Because of course there is! Politics, but make …
Barron Trump’s yerba mate brand SOLLOS debuts first product out of Palm Beach
Barron Trump’s first public business venture has a product on the shelf. SOLLOS Yerba Mate, the Palm Beach-based beverage startup where the president’s youngest son serves as one of five directors, recently launched a Pineapple + Coconut 12-pack priced at $39, a Florida-flavored entry into the fast-growing market for plant-based energy drinks. The debut marks...
Barron Trump-Backed Beverage Brand Faces Backlash Over $39 Price Tag For A 12-Pack
Barron Trump has lent his name and backing to a beverage company that is drawing sharp criticism from consumers over its steep pricing of $39 for a 12-pack. The price point has sparked significant online debate, with many consumers questioning the value proposition of a premium canned drink backed by the youngest son of President Donald Trump. Critics have been quick to invoke the old adage “a fool and his money are soon parted” to characterize …
Kai Trump Upstages Uncle Barron With New Launch That Has Everyone Talking
There’s a new rivalry brewing inside the Trump family, although it is not the one most people would expect. In this case, the competition is between an uncle and his niece, and the scoreboard happens to be sitting in the energy drink aisle. Kai Trump, 19, plays golf for the University of Miami and has worked with Accelerator Active Energy as an NIL partner since 2025. Earlier this month, that relationship grew into something bigger. The company …
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