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Barilla Pasta’s Supply Chain Evolution
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Barilla Pasta’s Supply Chain Evolution
If you’ve ever walked through the pasta aisle of your local supermarket, chances are you’ve come across Barilla, the world’s largest pasta manufacturer. Known for its premium-quality pasta, sauces, and Italian culinary products, Barilla has built a global reputation for excellence since its founding in Parma, Italy, in 1877. Following the reorganisation of its logistics processes accompanying its exponential growth, Barilla needed to find a cent…
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