US Edition
Under Armour's $140 backpack offers a glimpse into the company's future
- Under Armour reported an 11% revenue decline to $1.18 billion for the quarter ending March 31, 2025, amid ongoing sales challenges in North America and internationally.
- The decline reflects tariff pressures from a possible 46% US tariff on Vietnamese exports, which form a significant part of the company's manufacturing base, pending negotiations before a July moratorium.
- The company pursues a turnaround by reducing 25% of SKUs, cutting promotions, focusing on premium products, and introducing a backpack priced $140, $80 to $100 above typical category items.
- Gross margin rose 170 basis points to 46.7%, which analyst Simeon Siegel said 'nicely beat' expectations, while adjusted loss per share matched forecasts at eight cents.
- These results indicate progress in Under Armour's revenue reset, but tariffs and economic uncertainty cloud near-term outlooks, with a forecasted 4% to 5% revenue drop in Q1 2025.
Insights by Ground AI
Does this summary seem wrong?
18 Articles
18 Articles
All
Left
1
Center
7
Right
Under Armour beats quarterly sales estimates amid turnaround efforts
By Neil J Kanatt (Reuters) – Under Armour on Tuesday posted a smaller-than-expected drop in fourth-quarter revenue, helped by the sportswear maker’s turnaround efforts. The Maryland-based retailer has been attempting to reset its business and reverse last year’s sales slump by focusing on full-price sales of its apparel and footwear and lowering promotions, inventory and workforce. “Under Armour continues along in its revenue reset, posting bett…
Coverage Details
Total News Sources18
Leaning Left1Leaning Right0Center7Last UpdatedBias Distribution88% Center
Bias Distribution
- 88% of the sources are Center
88% Center
13%
C 88%
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
