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Powerade Signs Rising Soccer Stars in Push for Mental Wellness in Sports

Summary by Adweek
Powerade has inked a partnership with two up-and-coming international soccer stars–Lamine Yamal and Rodrygo Goes–as it continues its “Pause is Power” campaign.

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Madrid. Lamine Yamal, the young star of Barcelona who led Spain to raise the Euro Cup of 2024, and Real Madrid, for conquering LaLiga and the Champions League last year, are among the winners yesterday in the 26th edition of the Laureus Sports Awards, in Madrid.

·Mexico
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The 17-year-old Lamine Yamal lives a dream. The winner of the Euro with Spain last summer, he is the new rising star of FC Barcelona. His out-of-standard performances for a young player of his age arouse the admiration of the greatest, such as Lionel Messi who did not hesitate to compare himself to him. Author of 14 goals and 22 decisive passes in 46 matches, all competitions combined, Lamine Yamal was totally imposed in the eleven of the Catala…

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Not yet major, and already more rewards than Dimitri Payet. Light doesn't turn off...

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العين الإخبارية broke the news in on Monday, April 21, 2025.
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