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Mattel Partners with Openai to Bring Ai to Her Toys
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The manufacturer of Barbie or Hot Wheels and the technology group seal a strategic alliance to integrate AI into Mattel’s products. Both companies assure that they will prioritize security and privacy. Read
The dolls that only repeated recorded phrases seem to have remained in the past. Mattel, Barbie’s creative company, joined OpenAI, the company behind ChatGPT, to bring to life a new generation of toys with artificial intelligence. The announcement promises a transformation in the way children interact with their dolls: now they will be able to talk to them, ask questions and receive personalized answers. Although, like any technological novelty …
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